“Awareness is very low outside the UK and Ireland and consumers connect this issue with only low-value meat products,” says Aidan Cotter, Bord Bia chief executive. “It is not seen as an Irish problem.”
Reported in the Financial Times http://www.ft.com/cms/s/0/494cc714-6df6-11e2-983d-00144feab49a.html#axzz2K0wVUNTG
Comforting words, yet put othe words like say, Irish Beef, into what internet users would call, a search engine. Say for example Google.
Then unfortunatley you will see that, I am afraid, awareness is the opposite of LOW.
Here are just a selection.
Irish Beef’s ‘new’ Reputation Around the World
CHINA
JAMAICA
http://www.jamaicaobserver.com/news/No-proof-that-horsemeat-came-from-country–says-Poland_13535481
USA
LAS VEGAS
http://www.fox5vegas.com/story/20667069/burger-king-drops-supplier-linked-to-horsemeat
MIAMI
http://www.uproxx.com/webculture/2013/02/burger-king-horse-meat/
CHICAGO
MALTA
http://www.timesofmalta.com/articles/view/20130201/letters/Horsemeat-found-in-burgers.455724
COSTA RICA
http://www.costaricantimes.com/burger-king-horsemeat-scandal/11377
INDIA
FRANCE ( where they charmingly use le “horsegate” )
BELGIUM
http://www.rtbf.be/info/emissions/article_histoire-du-monde-horse-burger?id=7911501