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A Quick Global Survey of Horsegate Seems To Contradict Bord Bia’s View that there is Low Awareness Beyond UK and Ireland

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“Awareness is very low outside the UK and Ireland and consumers connect this issue with only low-value meat products,” says Aidan Cotter, Bord Bia chief executive. “It is not seen as an Irish problem.”

Reported in the Financial Times http://www.ft.com/cms/s/0/494cc714-6df6-11e2-983d-00144feab49a.html#axzz2K0wVUNTG

Comforting words, yet put othe words like say, Irish Beef, into what internet users would call, a search engine. Say for example Google.

Then unfortunatley you will see that, I am afraid, awareness is the opposite of LOW.

Here are just a selection.

 

Irish Beef’s ‘new’ Reputation Around the World

CHINA

http://hk.news.yahoo.com/%E6%84%9B%E7%88%BE%E8%98%AD%E5%8F%88%E7%8F%BE%E9%A6%AC%E5%A0%A1-%E6%BA%90%E9%A0%AD%E5%86%8D%E6%8C%87%E6%B3%A2%E8%98%AD-011500177.html

 

JAMAICA

http://www.jamaicaobserver.com/news/No-proof-that-horsemeat-came-from-country–says-Poland_13535481

USA

http://www.foxnews.com/world/2013/01/31/polish-official-no-evidence-yet-that-horse-meat-in-british-irish-burgers-came/

LAS VEGAS

http://www.fox5vegas.com/story/20667069/burger-king-drops-supplier-linked-to-horsemeat

MIAMI

http://www.uproxx.com/webculture/2013/02/burger-king-horse-meat/

CHICAGO

http://www.newser.com/article/da44moi01/horsemeat-wary-processors-grocers-turning-to-dna-testing-to-confirm-their-beef-is-really-cow.html

MALTA

http://www.timesofmalta.com/articles/view/20130201/letters/Horsemeat-found-in-burgers.455724

COSTA RICA

http://www.costaricantimes.com/burger-king-horsemeat-scandal/11377

INDIA

http://www.newstrackindia.com/newsdetails/2013/01/16/79-Horse-meat-burgers-found-being-sold-in-Irish-and-UK-stores.html

FRANCE ( where they charmingly use le “horsegate” )

http://www.courrierinternational.com/article/2013/01/23/la-viande-de-cheval-une-horreur-juste-bonne-a-exporter

http://www.leberry.fr/france-monde/actualites/economie-politique/eco-finances/2013/01/30/grande-bretagne-tesco-change-de-fournisseur-apres-les-hamburgers-au-cheval-1425224.html

http://www.lepoint.fr/monde/grande-bretagne-du-cheval-dans-les-steaks-de-boeuf-21-01-2013-1618203_24.php

http://www.newsring.fr/societe/1487-pour-ou-contre-le-retour-de-burger-king-en-france/30293-burger-king-un-steak-de-cheval-fait-polemique

 

BELGIUM

http://www.rtbf.be/info/emissions/article_histoire-du-monde-horse-burger?id=7911501

 

 

 

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