A Quick Global Survey of Horsegate Seems To Contradict Bord Bia’s View that there is Low Awareness Beyond UK and Ireland

“Awareness is very low outside the UK and Ireland and consumers connect this issue with only low-value meat products,” says Aidan Cotter, Bord Bia chief executive. “It is not seen as an Irish problem.”

Reported in the Financial Times http://www.ft.com/cms/s/0/494cc714-6df6-11e2-983d-00144feab49a.html#axzz2K0wVUNTG

Comforting words, yet put othe words like say, Irish Beef, into what internet users would call, a search engine. Say for example Google.

Then unfortunatley you will see that, I am afraid, awareness is the opposite of LOW.

Here are just a selection.

 

Irish Beef’s ‘new’ Reputation Around the World

CHINA

http://hk.news.yahoo.com/%E6%84%9B%E7%88%BE%E8%98%AD%E5%8F%88%E7%8F%BE%E9%A6%AC%E5%A0%A1-%E6%BA%90%E9%A0%AD%E5%86%8D%E6%8C%87%E6%B3%A2%E8%98%AD-011500177.html

 

JAMAICA

http://www.jamaicaobserver.com/news/No-proof-that-horsemeat-came-from-country–says-Poland_13535481

USA

http://www.foxnews.com/world/2013/01/31/polish-official-no-evidence-yet-that-horse-meat-in-british-irish-burgers-came/

LAS VEGAS

http://www.fox5vegas.com/story/20667069/burger-king-drops-supplier-linked-to-horsemeat

MIAMI

http://www.uproxx.com/webculture/2013/02/burger-king-horse-meat/

CHICAGO

http://www.newser.com/article/da44moi01/horsemeat-wary-processors-grocers-turning-to-dna-testing-to-confirm-their-beef-is-really-cow.html

MALTA

http://www.timesofmalta.com/articles/view/20130201/letters/Horsemeat-found-in-burgers.455724

COSTA RICA

http://www.costaricantimes.com/burger-king-horsemeat-scandal/11377

INDIA

http://www.newstrackindia.com/newsdetails/2013/01/16/79-Horse-meat-burgers-found-being-sold-in-Irish-and-UK-stores.html

FRANCE ( where they charmingly use le “horsegate” )

http://www.courrierinternational.com/article/2013/01/23/la-viande-de-cheval-une-horreur-juste-bonne-a-exporter

http://www.leberry.fr/france-monde/actualites/economie-politique/eco-finances/2013/01/30/grande-bretagne-tesco-change-de-fournisseur-apres-les-hamburgers-au-cheval-1425224.html

http://www.lepoint.fr/monde/grande-bretagne-du-cheval-dans-les-steaks-de-boeuf-21-01-2013-1618203_24.php

http://www.newsring.fr/societe/1487-pour-ou-contre-le-retour-de-burger-king-en-france/30293-burger-king-un-steak-de-cheval-fait-polemique

 

BELGIUM

http://www.rtbf.be/info/emissions/article_histoire-du-monde-horse-burger?id=7911501

 

 

 

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