“Awareness is very low outside the UK and Ireland and consumers connect this issue with only low-value meat products,” says Aidan Cotter, Bord Bia chief executive. “It is not seen as an Irish problem.”
Reported in the Financial Times http://www.ft.com/cms/s/0/494cc714-6df6-11e2-983d-00144feab49a.html#axzz2K0wVUNTG
Comforting words, yet put othe words like say, Irish Beef, into what internet users would call, a search engine. Say for example Google.
Then unfortunatley you will see that, I am afraid, awareness is the opposite of LOW.
Here are just a selection.
Irish Beef’s ‘new’ Reputation Around the World
FRANCE ( where they charmingly use le “horsegate” )